You may be driving traffic to your store, but are you seeing visitors through to the very end? Shopping cart abandonment is a serious all eCommerce retailers must face, with 73.1% of shoppers leaving their carts without buying. That’s a lot of people who aren’t going through with their purchases. Why are so many people backing out of the purchase phase at the last minute?
The most obvious assumption is that they aren’t sure about what they want; however, that’s only the tip of the iceberg. http://searchengineland.com/infographic-shopping-cart-abandonment-tips-101952
