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Tag: assortment optimization

Kantar Introduces Tool to Help Retailers Optimize Their Ecommerce Assortments

April 1, 2021

Via: Retail TouchPoints

Kantar has launched RichMix eAssort, an assortment optimization tool designed to use transferable demand curves to measure the incremental impact of changing the items and facings in a retailer’s mix as a means to maximize growth. The software uses machine […]