When you think of the most popular vegetables in the produce aisle these days, maybe kale comes to mind, or swiss chard, or whatever the hipsters next door are currently obsessed with. But there’s a new contender for cool vegetable these days, and Green Giant is hoping it’s trendy enough to help turn around flagging sales.
Green Giant is hoping to ride a new trend among health-conscious shoppers who are switching out rice and potatoes in their cooking for “cauliflower rice” with a slew of new products, including a frozen “Riced Veggies” line and frozen mashed cauliflower.
