The National Retail Federation (NRF) estimated that consumers would spend $274.02 per person on 2023 Mother’s Day and 75 percent would give flowers as a gift. Predicting and delivering these perishable items is a massive challenge, one that Bouqs (pronounced BOO-Ks as in bouquets) began planning for a year in advance.
I recently spoke with Bouqs CEO Kim Tobman about how the company, named best flower delivery service by Wirecutter, prepared for the challenge.
Bouqs started planning for Mother’s Day 2023 with a debrief on its 2022 performance.
