Another corporate ranking, another first place finish by Amazon.
The online giant came out on top in Harris Poll’s annual corporate reputation rankings report. The poll measures the reputations of the 100 most visible companies in the United States as perceived by the general public.
With a corporate reputation quotient (RQ) or rating of 86.27, Amazon had the highest RQ in the poll’s 18 years of study. It was followed by Wegmans (85.41), and Publix Super Markets (82.78). The three companies were the only retailers to crack the top 10.