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H&M signals impending discounting, launch of new brand

March 31, 2017

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H&M shares Thursday plummeted as much as 6.6%, a four-year low, after the company’s CFO, Jyrki Tervonen, told analysts that bloated inventory could precipitate heavy discounting and hit margins, Bloomberg reports.

The Swedish fast-fashion retailer also reported first quarter results that missed its expectations. Q1 net sales rose 7% to 46.9 billion kronor, though Q1 net profit fell to 2.46 billion kronor ($278 million) from 2.54 billion kronor a year earlier, on higher discounting and slower sales, according to an H&M press release.

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