Customers want more than ever, and many companies struggle to keep up with their newest expectations. Here’s help understanding — and exceeding — those expectations.
More than 80% of companies say customers’ expectations are either somewhat or much higher than they were just a few years ago, a Harris Poll for Lithium found.
While higher expectations might be expected, most companies’ responses to the changing needs aren’t: More than half say it’s tough or downright difficult to please customers, researchers said.
