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Walmart introduces hybrid loyalty program

Walmart and its financial services partners have added a loyalty component to credit, debit and prepaid card offerings that provide an extra incentive to make online purchase.

Holders of the Walmart Credit Card and Walmart MoneyCard will be able to receive 1% to 3% back on purchases depending on the type of product and whether the purchase is made in store or online. Branded as 3-2-1 Save, Walmart contends the new program offers shoppers a simplified rewards value proposition and brings even more value to the everyday purchases customers make using the Walmart family of credit and prepaid cards, issued and administered by Synchrony Bank and Green Dot Bank.

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