Black Friday, Christmas shopping, and the winter sales rush are over. Consumers around the world are now back to their normal shopping routines, which means that they no longer have the excitement of scoring a great deal, the enjoyment of finding the perfect item for a loved one, and the relief of finishing off a long Christmas shopping list.
What is a retailer to do to inspire shopping in the post-holiday season? In order to remain competitive, you should consider employing a few basic psychological tactics that will help inspire customers into the shopping choices you want them to make.
