Customer experience or “CX” is not just a buzzword. It’s an approach that can win new customers, slash churn, and turn customers into evangelists. If your company isn’t utilizing the customer experience perspective, you’re leaving profits on the table.
Some think that CX is just for large companies. In reality, smaller companies have an advantage when it comes to customer experience: they don’t have to go through layers of management to make a customer experience program happen.
