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Understanding the Psychology of Waiting In Line Online

Customer experience is crucial in the online retail industry. However, creating a consistently positive experience for each customer that enters your online store can be challenging. What’s the one element that you may not be able to eliminate altogether, but you can work to understand better and mitigate the potential risks moving forward? Waiting in lines.

Surprisingly or not in this age of high-speed technology, there are still many products and experiences that customers are willing to wait for. People claim to hate wasting time, yet many are willing to wait for their Black Friday favorite item or the latest Apple gadget.

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