Beauty retailer Ulta’s e-commerce business delivered 70% growth in its first quarter 2017, up to $104.3 million. This was its highest quarterly e-commerce growth rate since the first quarter of 2014 when the base was only $17 million. During the quarter total traffic growth was up 77% and mobile traffic rose 107%, driven by growth in pay search, affiliate, display and social including Facebook, Twitter and YouTube.
Now the company says it expect to grow its e-commerce business by 50% for the fiscal year, compared to its previous guidance of 40%.
