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The Value of Localization as a Competitive Advantage in Accessing Multicultural Consumers

The turbulence of the past few years has left the world in a state of economic and political uncertainty, and the severity and impact of these varied events continue to unfold. What we know for sure is that consumer perceptions and choices are affected by culture, which also affects spending habits. To succeed in reaching potential customers where they are, your team must employ a culturally competent localization strategy to establish a competitive advantage.

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