Targeting occasional customers may be the key to building retail loyalty.
According to a data insights report from Paytronix Systems, a provider of reward program solutions, the majority of new loyalty program members come from low-frequency customers. This segment presents marketers with the largest opportunity for increasing the times this consumer visits a retailer.
The Paytronix Data Insights report found that medium- to high-frequency guests are the first to join a brand’s loyalty program.
