Ironically, as commerce increasingly moves online, physical stores actually are becoming more strategically important. Why? Managing complex distribution networks becomes even more challenging with the increase in sales channels, increased rates of returns and demanding fulfillment expectations. Retailers are starting to leverage their physical stores as the warehouses and distribution centers of the future – reducing inefficient inventory management practices of old.
Leveraging stores to win
To keep up with Amazon, not only in commerce but in the supply chain, retailers need to invest in omnichannel solutions that provide complete inventory visibility across the enterprise.
