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Embracing the Metaverse: A Bold Way to Improve Customer Retail Experiences

There’s been quite a bit of hype about the metaverse — it’s the next big thing, it will transform how companies engage with customers and it will alter the way we do business. The metaverse simply integrates the physical and digital worlds, enhancing both through virtual worlds or simple contextual overlays. While companies currently interact with customers via multiple channels — mobile devices, desktop computers, email, social media and chatbots — leveraging the metaverse helps companies create immersive and interactive retail experiences for customers.

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