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How To Close Retail Sales: Identify The Customer Conversion Points

I can’t tell you how many people ask me to speak at a whole seminar on tricks how to close a sale.

I don’t.

That’s because the sale goes way off track much earlier at the beginning – it’s too late at the end –unless you want to try to muscle a sale, ruin your online reputation and more often than not have the item returned or a chargeback.

I’ve written about how a poor greeting sets you up for a low close ratio.

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