Customers can come and go as quickly as clicking the “next” button on their smartphones — that is, unless they’re rooted in their relationship with you.
Whether you’re a brick-and-mortar facility, online or a combination of both business models, customers can leave you faster than ever. But they won’t if you work to deepen relationships and increase your value to them.
So the question is, “How do we bring something new to the experience that isn’t there today that will make it worth their time to really pay attention to (the experience) and engage with it?” said Barry Kirk, senior director of digital strategies at Bunchball, a technology company.
