Brick and mortar retail stores face the daunting challenge of getting their retail associates to convert customers who are lookers into ones who are buyers.
Fortunately, the brick and mortar retailer has one significant advantage, the customers are actually standing in front of her or his employees and not just remotely connected via the Internet.
To make the most of this advantage, a retailer must use a variety of techniques in retail sales training to raise the conversion rate of their retail associates.
