During the pandemic, much like our working lives and our socializing, retail had to migrate solely online — and with this seismic shift, shopper expectations have skyrocketed.
A smooth transaction and quick delivery is no longer a perk for customers — it is the baseline expectation. Consumers everywhere now seek a rewarding and enjoyable online shopping experience — one to rival, if not replace, the real thing — and this doesn’t look set to change, even as COVID-19 restrictions lift.