The rumor that every NRF speaker was contractually obligated to mention artificial intelligence (AI) at least once per presentation is definitely untrue, but you’d be forgiven for thinking that was the case because AI worked its way into almost every conversation and presentation at the 2024 NRF Big Show.
The ubiquitousness of the topic alone says something, and the themes and commentary that arose throughout the show say even more. The technology, particularly generative AI, already is powering use cases throughout the retail enterprise, and it’s still on a strong growth trajectory, even — or perhaps especially — because the technology itself is still developing.
