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Study: Shoppers prefer Apple Pay but spend more with Walmart Pay

July 19, 2018

Merchants have a compelling reason to promote their own payment apps, if Walmart’s experience is any guide. Auriemma’s study suggests a mobile payment app can be a key way to build relationships with customers and drive higher spending. The research recommends retailers emphasize features that offer savings or promotions in an app to drive adoption. While shoppers used Walmart’s app to save money, highlighting mobile payment functionality will create a captivating experience that competitors like Apple Pay cannot currently match, Auriemma said.

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