Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities.
“The role of our advertising business is earning increased attention — especially after the announcement of our agreement to acquire Vizio, our rollout of new in-store experiences, and pilots with major media partners,” said Rich Lehrfeld, SVP and General Manager of Walmart Connect in a blog post. “But the heart of what we do is more than just retail media — we help brands solve their biggest marketing challenges through customer-centric solutions that reflect Walmart’s values.”
