The unit economics surrounding Walmart’s last-mile delivery operations have improved as it grows its online shopper base and, consequently, order volume from its stores.
Store-fulfilled delivery sales jumped 50% in Q4, with the company reaching a $2 billion monthly run rate in the category, according to Rainey.
“Delivery has been a key source of share gains among upper income households and is also the most productive channel for acquiring Walmart+ members,” Rainey said.
Beyond increasing delivery volume from its sizable brick-and-mortar footprint, Walmart is also making the order distribution process more efficient to lower costs.
