Target announced plans to distribute a new GenAI-powered chatbot tool to all its associates across its nearly 2,000 U.S. stores by August to help with daily tasks, coaching, and customer assistance.
Called Store Companion, the chatbot will become available as an app on store team members’ handheld devices. The chatbot promises to provide immediate answers to their questions about processes and procedures. Target wrote in a press release, “For example, team members can input prompts like ‘How do I sign a guest up for a Target Circle Card?’ and ‘How do I restart the cash register in the event of a power outage?’ and receive instructions and resources in seconds.”
