To maximize brick and mortar sales, utilize curation to your benefit. As a small business you have the advantage over bigger stores for a more personal relationship with your customers. Using curation emphasizes organization and presentation of content related to the customer. Generally, entering a store like Sears® or Marshalls® can be overwhelming for any shopper. Buyers have to search thoroughly for items that appeal to them. Because these stores have such a broad spectrum of customers, it is more difficult to reach each of their customers individually. Instead, they generally present upcoming sales and popular items. This approach is not great when trying to appeal to individual customers.
