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L’Oréal leans into AI with data in mind

February 20, 2024


L’Oréal has high hopes for what AI and expanded access to data insights will do for the business.

The company’s data platform houses 10 petabytes of data, which teams use to power “all types of AI models, including the latest [large language models],” Hieronimus said during a keynote at CES in January.

L’Oréal plans to use AI to expand data-driven insights, boost researcher creativity and speed up work.

“All of it is bringing data in because this new world we’re in is a world where we’re going to be leveraging AI and we need data to fuel AI,” Hieronimus said during the call.

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