IFTTT noted that its survey results, which in some ways imply that shoppers aren’t ready to embrace a number of new retail technologies, come as many retailers are starting to get more comfortable investing more money in the latest technology innovations.
IFTTT’s discussion of its survey results linked back to a 2016 Gartner report which found that 60% of retailers were at that time increasing their technology budgets, with significant investments across personalization, social media predictive analytics and other areas. That report also projected a 53% spending increase in artificial intelligence technology among retailers by 2020.
