Function of Beauty, founded in 2015 by Hien Nguyen Kaplan, Joshua Maciejewski and Zahir Dossa, has been expanding from its DTC website to other retail outlets the past couple of years.
It launched hair styling products exclusively at Target in January 2023, which were new and added to the brand’s existing hair, skin and body care merchandise.
In August of last year, the brand launched the Function of Beauty Pro line at Sephora online and in 300 of the retailer’s stores across the U.S. That launch featured shampoos and conditioners for different hair types along with a selection of nine Hair Goal Concentrate formulas. Those products are now also available on the Function website as well.
