Target has launched a new augmented reality (AR) feature on its mobile site that allows guests to try out furniture in their homes before making a purchase. But as consumers increasingly demand highly personalized experiences, augmented and virtual reality such as Target’s new feature will soon become the norm.
Called See It In Your Space, users can place three-dimensional versions of Target home products within photos of rooms in their homes. The app even allows consumers to move the objects around and see how they look before buying the product.
