Top
image credit: Adobe Stock

How a membership model can drive customer loyalty and engagement for e-commerce brands

June 26, 2023

Consumers fell in love with digital subscriptions during the pandemic. With no place to go and retail stores and restaurants closed, shoppers subscribed to a plethora of services from dog food and cleaning supplies to meal prep kits and vitamins.

But now that the economy has reopened — and inflation has increased the price of nearly everything over the past year — many consumers are rethinking their subscriptions and the money they’re spending each month.

Read More on Retail Dive