Many say retail is changing, or that it’s evolving too fast for retailers to keep up. But this is just a pixel of the digital transformation picture. The hard truth is shoppers are changing and Generation Z (everyone born after 1995) is giving us a glimpse into the near future of the retail revolution.
Of course, responding to the technology laden desires of post-Millennial shoppers requires understanding them, which can be especially difficult for retail brands that weren’t born online. Yet tapping into this shopper set is undeniably important.
