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Online merchant ups the ante in online price war

eBay is stepping up its game in the online price war competition, and taking aim at low-cost rivals Walmart and Amazon, among others.

Starting Tuesday, eBay launched its Price Match Guarantee on more than 50,000 deals in the United States. As the name suggests, the program promises that an eligible deal will be the best price available online, or eBay will match the lower price found on a competitor’s website.

Eligible merchandise must be one of the new, unopened items sold daily through eBay Deals, a selection of “trending” inventory across categories including consumer electronics, home and garden, and fashion.

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