Research shows that 68.95% of online shoppers don’t complete their checkout. The main reason? Shipping fees were too high. That’s a big incentive for online merchants to offer free shipping to potential customers. However, doing it in a way that makes financial sense for a small business can be tricky.
We sat side-by-side to take a deep dive into Winnie’s data for her online store. Nijala had been selling online with Shopify for a year. The store already offered free shipping on orders over $80 in Canada and a flat rate between $8-9 depending on the province.