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Did Super Bowl LVIII’s Commercials Deliver?

February 12, 2024


Super Bowl LVIII may have ended, but the commercials from the big game are still making waves. With over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, it’s clear that these ads leave a lasting impression.

The Super Bowl serves as a prime platform for advertisers, offering a chance to showcase their products to millions of viewers. With the average cost of a 30-second ad spot reaching a staggering $7 million for the second year in a row, companies are willing to invest heavily for the opportunity to reach such a vast audience.

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