As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies.
Here are six social commerce trends you should be aware of to maximize your results and drive growth in the coming year, based on insights from Multichannel Marketing Report 2023 by DataFeedWatch, a comprehensive analysis of the global ecommerce landscape based on a global sample that includes more than 60 countries and 16,000+ online stores and brands.