A global survey from the IBM Institute for Business Value found that only 9% of consumers are content with in-store shopping, and only 14% are content with online shopping. Emerging shopping technologies were found to not be living up to their hype.
The survey of 20,000 consumers across 26 countries found that over half of respondents are eager for artificial intelligence (AI) enhancements like virtual assistants (55%) and AI applications (59%) as they shop. Personalization and targeted offerings were also found to hold appeal, with 52% interested in receiving information, offerings, and advertisements from stores that are relevant to their specific interests.
