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Will AI Take Online Product Search to Another Level?

September 15, 2023


A crop of AI-powered product discovery startups have arrived, including Lily AI,, Syte, ViSenze, and, to better match text and visual online product searches with what consumers are actually looking for.

Lily AI’s sophisticated algorithms, for instance, help link colloquial consumer searches typed in search bars — such as “quiet luxury,” “study hall,” or “boho chic” — to stock descriptions of goods, such as “midnight french terry active wear,” according to a profile in the New York Times.

The article notes that an estimated 70% of consumers quit their searches without making a purchase.

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