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Study: Retailers behind in EMV, does it matter?

March 29, 2016

In February 2016, credit card comparison website CardHub conducted an online survey of 1,000 consumers, and also surveyed 55 major retailers by phone in February-March 2016. Looking at the retailer survey, 42% of respondents have not updated terminals in any of their stores. Somewhat surprisingly, this figure is essentially the same (43%) among retailers who have experienced data breaches in the last five years.

Sixty percent of retail respondents who previously said they would complete equipment upgrades by the Oct. 1, 2015 EMV deadline had done so at the time of the survey.

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