In today's competitive CPG landscape, navigating the evolving dynamics of consumer goods can be a complex challenge. To shed light on these complexities, we’ve invited Zainab Hussain, an e-commerce strategist with rich experience in customer engagement and operations management. Her insights i
The incorporation of artificial intelligence (AI) in the retail sector has ushered in a transformative era, redefining how consumers interact with brands and raising their expectations for personalized service. As technology evolves, AI has become indispensable in developing hyper-personalized
In today's fast-evolving world of e-commerce, few understand the intricacies of customer engagement and international operations like Zainab Hussain. A seasoned e-commerce strategist, Zainab brings a wealth of insight into how companies navigate complex trade landscapes. In this interview, she
In a time marked by heightened economic tensions and evolving socio-political landscapes, consumer sentiment has taken a significant blow. As exemplified by the University of Michigan's Consumer Sentiment Index reaching historic lows, businesses must navigate these turbulent waters to sustain
Retail expert Zainab Hussain shares strategic insights from her extensive experience in e-commerce and operations management, highlighting the intricate dance between tariffs, supply chains, and consumer markets. As U.S. retailers navigate complex challenges posed by recent tariff hikes on Chinese
Zainab Hussain is an e-commerce strategist and retail expert with in-depth experience in customer engagement and operations management. Her insights into supply chain optimization and strategic planning have helped numerous companies navigate complex economic environments. In this interview, we
