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Customer Experience, Loyalty Programs

Target testing alternative loyalty program

March 20, 2018

Via: Retail Dive

Purchases through Target’s Redcard rose from about 6% in 2010 to 19% in 2013, but that momentum was interrupted by the retailer’s huge 2013 data breach, according to the Star Tribune. Since then the company has experimented with non-Redcard perks, […]