In a world where customer expectations are higher than ever, businesses are increasingly turning to AI to streamline their support operations. But beyond handling tickets, a new frontier is emerging: using AI to train the very agents it was once predicted to replace. We sat down with Zainab
The familiar rhythm of a bustling call center floor, once the defining sound of the Philippine BPO industry, is steadily being replaced by the quiet hum of servers processing millions of automated customer interactions. This technological undercurrent is not merely an upgrade but a force reshaping
The Dawn of a New Agency Model In a landmark move set to reshape the market research and strategy landscape, AI-first insights agency ONE Strategy Studio has officially merged with established research firm Radius Insights. This strategic union creates what many are calling the "agency of the
The once-staid world of industrial distribution, long defined by handshakes and physical catalogs, is undergoing a seismic transformation into a data-driven, technology-first powerhouse. In a fiercely competitive maintenance, repair, and operations (MRO) market, distributors face escalating
As the ecommerce marketing technology landscape continues to consolidate, brands are often left navigating complex systems with little human support. We sat down with our retail expert and e-commerce strategist, Zainab Hussain, to dissect Privy's recent acquisition of Sendlane. Zainab, who
The digital marketplace has long treated the checkout process as the final destination of a customer's journey, a simple gateway for payment collection where the primary goal is to minimize friction just enough to secure a sale. This perspective, however, overlooks a fundamental reality for
