Hugo Boss is expanding its production closer to its home base in Europe to lessen its dependence on South-East Asia.
The move comes as global supply chain issues have hampered the retail sector in tandem with the pandemic over the past 18 months.
The company’s chief executive Daniel Grieder is aiming to double the brand’s sales to €4bn a year by 2025 and told the Financial Times that supply chain disruptions were creating “unbelievable challenges” for Hugo Boss and its rivals, with supply shortages, delays and higher shipping costs.
