Amazon has announced that shoppers ordering over £120 of groceries through Amazon Fresh will need to pay a delivery fee, starting 28 February.
The service is only available to Amazon Prime members who pay £112 per year to participate.
The US retail giant said in a notice to customers that it was adding fees to some orders so that it could keep its prices low and competitive.
Ex-Amazon and now strategy consultant Brittain Ladd praised the move on LinkedIn, saying: “What company loses the most money on every order they fulfil? Amazon Fresh. Why? It lacks order density and they have what I consider to be one of the most disjointed fulfilment networks in grocery.