Friction is one of retail’s biggest pain points, whether its for an ecommerce site or a bricks-and-mortar establishment, the less friction points for the customer, the higher percentage of conversion for the retailer.
Checkout friction is one of the largest reasons for basket abandonment in the sector, especially in bricks-and-mortar retail. How do you fix it? You get rid of the checkout, according to Amazon.
The ecommerce giant’s ‘Just Walk Out’ (JWO) technology has revolutionised the bricks-and-mortar retail store caused ripples within the retail industry.