We hear it from retailers all the time. They’ve created a sales presence on Amazon.com, but inexplicably, the vast majority of their sales continue to be generated from their own website. This leaves them frustrated, confused and left leaping to the wrong conclusion.
They explain they want to do better on Amazon. They know there are many benefits for having a retail store there. But they don’t have the time or resources to figure out why their sales on the internet’s largest retail site aren’t doing better.
