A line-up snaked out of sight through the wide walkways of LA’s Wakefield Mall. Hoards of people called in sick and skipped school to be the first to experience their favorite celebrity brand in the flesh.
Until that day in December, Kylie Cosmetics had never lived outside of a website.
From the low overhead to the freedom to work when and where you want, the benefits of running an online business are endless. Many merchants operate solely as ecommerce stores without ever expanding to a physical location. Without ever meeting customers face to face. Without ever having to change out of a Snuggie.
