Not long after, Amazon launched its flagship bookstore in Seattle. Ironically, it opened its doors at the same location where a Barnes & Noble once reigned supreme. With the rise of e-Commerce and specifically Amazon, physical retail has been through tumultuous winds of change.
While bricks and clicks may have found harmony within the realm of ‘omnichannel’, the basic tenets of physical retail are in for an overhaul. Amazon Books isn’t just another retail outlet — it’s setting a precedent for the future of brick and mortar retail. Only time will tell the success or lack thereof of Amazon’s bookstore, but for now Amazon’s got a story to tell for the next leap of brick-and-mortar retail. And we are all ears.
