Retailers who use online marketplaces should be wary of weakening their brand and losing customer data, warned a panel of retailers speaking at Demandware’s Xchange conference in Miami this week.
John Hazen, SVP of direct to consumer at True Religion, specifically pointed to retailers to who set up their own marketplace.
“It’s an awful idea when retailers try to be marketplaces,” he said. “I was trying to buy a PC on Walmart.com and they had refurbished Dells from 2006 and all types of crap, they were trying to be a marketplace and they can’t.”
