For retailers, Black Friday has long been seen as the day to shine.
Black Friday has historically been the biggest retail sales day of the year — as the name suggests, it’s the one day where many retailers’ financials go from the red into the black for the year. But over the last few years, the shopping holiday has lost its luster a little bit — and retailers are having to adapt quickly.
For many shoppers, the excitement of standing in long lines before dawn and fighting off other shoppers hungry for doorbuster deals is wearing off.
